Strategic Communications: Chris Alexander, VP Corporate Communications/Publicity at 20th Century Fox TV
As Senior VP of Corporate Communications and Publicity at 20th Century Fox Television, Chris Alexander has spear-headed campaigns for The X Files, The Simpsons, Glee, Family Guy, and 24, with an esteemed list of others. Having come to 20th Century Fox from Turning Point, Alexander’s broad knowledge of campaigns combined with 11 years experience at the studio provides a distinguished perspective.
Alexander describes how his strategic planning in the rebirth of Seth Macfarlane’s Family Guy came in to play just after Family Guy was licensed to Adult Swim. Once Adult Swim’s rerun viewership topped those of Letterman’s Late Show and others MacFarlane was called on to reunite Mila Kunis, Seth Green and the rest of the crew. It was soon after the cast reassembled that Alexander’s plan took shape. The plan? They hosted live script readings at various film festivals and theaters selling out all venues. The result was a seamless second and successful run of Family Guy.
In addition to strategic techniques, he discusses the differences between news broadcasting and production publicity. He explains how the Liberal Arts can be a strong foundation, and pledges how performance is the primary key to success. Alexander knows strategy and execution and spares no detail.